Showing posts sorted by relevance for query exploitation. Sort by date Show all posts
Showing posts sorted by relevance for query exploitation. Sort by date Show all posts

Thursday, December 2, 2021

Flying Saucer Clickbait from 1947

In the internet age we're familiar with "clickbait," but the concept was practiced in newspaper headlines and advertising long before the digital era. The collection below is of newspaper items published between July and September 1947, all using the popularity
 of UFOs as bait.

Flying saucers were frequently the topic of gags in editorial cartoons.

Newspapers would use any flying saucer element as a reason to print a novelty photo.

Also, see our previous article focusing on the exploitation of flying saucers and females for photos, The Saucer Pin-up Girls of 1947

Advertising is where things really wet wild. The words "Flying Saucers" would appear in an ad just to attract attention, no matter if they were selling shoes, insurance, or liquor. 

 Miscellaneous Classified Ads

Bicycles and Children's Shoes

Car Loans, Grocery Stores, Furniture, Underwear...


Restaurants and Liquor Stores

This advertiser was an early adopter of the consciousness movement in UFOs. Uncle Mike proposed that contact might be initiated by reaching an altered state.

Our earlier article on 1947 UFO exploitation featured a look at  promotional stunts where airplanes dropped paper plate "flying saucers" with advertising. In many of those campaigns the captured saucer had a message telling the finder to go to the business to claim a discount or prize. Be sure to read, When Flying Saucers Dropped on the USA

Right from the start, UFOs were commercialized, and it's not much different today. Merchandise, celebrities, and hucksters often command more attention than the mysteries over our heads. We need to stop, tale a breath and...

Watch the skies!

Thursday, January 7, 2021

The Saucer Pin-up Girls of 1947


There have always been objects in the sky that could not be identified; therefore, UFOs are real. But what’s said and printed about UFOs is often far from reality. From the start, there was a lot of sensationalism and exploitation.

Flying saucers made a splash in late June 1947, but newspapers need photographs to go with the stories, and those were in short supply. An early example of a semi-legitimate saucer picture was produced by the Central Press, which distributed news photos for International Soundphoto, a photowire service. Farmer Sherman Campbell found a rawin target on his farm, but his daughter Jane was photographed holding the “flying disc” for the camera. (The next day, another rawin target was in the news from Roswell, New Mexico.)

Jane Campbell, 17, of Chillicothe, Ohio, exhibits an unidentified mechanism which fell from a balloon and landed on her father's farm. The father, Sherman Campbell, said the vaned object, may have caused some of the reports of “'flying discs.”

The same day, and in the weeks that followed, there were many less legitimate photographs, some of them more in the way of pin-ups. Newspapers staged their own photos, often printing pictures of pretty young women allegedly searching for saucers, or posing with bogus UFOs, or sometimes no saucer at all, just mentioned in the caption. A few novelty pieces featured flying saucer hats or other out-of-this-world fashions.

The Decatur Herald, July 7, 1947

The Dispatch, July 7, 1947

The Indianapolis Star, July 7, 1947

The Miami News, July 7, 1947

The Dayton Journal, July 8, 1947


WHO SAYS THOSE FLYING SAUCERS are just high-powered hallucinations? If you do, check this, son. ...Journal Reporter Mary Ellen Lynch makes a stab for her first saucer. Reaction: "Whatta jar!" 

The Daily Times, July 9, 1947

The News-Herald, July 10, 1947

Syracuse Herald Journal, July 12, 1947

The Philadelphia Inquirer, July 13, 1947

The Madera Tribune, July 16, 1947

Vilnis, July 25, 1947

The Victoria Advocate, June 15, 1950

Vilnis, July 25, 1947

Science fiction pulps had long featured buxom damsels in distress. 

Amazing Stories, Feb. 1942, Dec. 1945

Once saucers were proven to be an enduring product, publishers borrowed the concept, and even some of the same artists.

When Behind The Flying Saucers by Frank Scully was issued in paperback in 1951, it featured a painting on the cover by Earle Bergey.

Startling Stories, March 1951 and Frank Scully's book.

When the first full-length motion picture about an extraterrestrial flying saucer was released in April 1951, the ads and poster for The Thing from Another World prominently featured actress Margaret Sheridan.

Later that year, the second ET saucer film, The Day the Earth Stood Still, also featured a damsel in distress in the promotional art.

 Many subsequent posters followed the example, regardless of the films’ content.

Invaders from Mars, 1953, The 27th Day, 1957

It wasn't just Hollywood. Life magazine published perhaps the second most important article in UFO history. Their issue dated April 7, 1952, featuring the bold declaration, "There Is A Case For Interplanetary Saucers." H. B. Darrach Jr. and Robert Ginna's article, "Have We Visitors from Space?" provided millions of readers with a non-threatening introduction to the hypothesis of an extraterrestrial origin for flying saucers. 

However, the image used for the magazine's cover, was not of UFOs, but a photograph of Marilyn Monroe.

For good or bad, UFOs have been routinely marketed with a sexual tease from 1947 up to today. We’ll close this entry on exploitation with two more examples on the less serious side.

Actress Penny Edwards in a 1950s publicity still from Republic Pictures.

Finally, “Miss Flying Saucer” by legendary pin-up artist Bill Randall.

From the 1959 Date Book Calendar published by the Osborne Kemper Thomas Calendar Company.

. . .

Thanks to UFOPOP: Flying Saucers in Popular Culture for a few of these entries. 

Thursday, September 24, 2020

Updating UFO History

George M. Eberhart describes himself as a librarian, cryptozoologist, historian, researcher, and Fortean. He recently published something very noteworthy.

After an effort of many years, I have prepared a comprehensive timeline of UFO history that will be useful to UFO researchers and historians. "UFOs and Intelligence” is an up-to-date retrospective of UFO history (from Agobard of Lyons to the newly appointed US investigation agency UAPTF), intertwined with events in US and world history concerning military and civilian intelligence agencies and the cult of secrecy. It is now 679 pages and more than 555,000 words (including a substantial “Sources and Further Reading” appendix). 

Readers will discover or rediscover many events, people, and UFO cases they may not be familiar with. Some will find it useful for current or planned research projects. Military cases, those involving commercial aircraft, close encounters involving physical traces and other evidence, reports involving occupants or entities, and events surrounding military and sensitive nuclear sites are emphasized, but this timeline covers the full spectrum of UFO history, from contactee experiences to misidentifications of mundane phenomena and notorious hoaxes. Links to online sources are given, and links to biographical information are provided when available. 

A timeline like this allows us to view events from a different perspective, letting us make connections we might not otherwise see. It forces us to view the big picture, amid the grand flow of UFO cases, military security decisions, a vast swathe of personalities, and world history. 

Eberhart's timeline is hosted as a 679-page  PDF at the NICAP or CUFOS sites:

George Eberhart's timeline is a great  resource, and we're proud to see The Saucers That Time Forgot included among the many sources. We understand that George will be periodically revising the timeline, so this will be worth following for the additions and updates.

Speaking of Updates...

The work of Louis Taylor at Information Dispersal was the subject of our July, 16, 2020 posting, Ufology: Information Dispersal - Documents and Photos. Louis has kindly shared other historical documents and photographs for recent and forthcoming articles. He also provided a few rare items pertaining to some of our previous articles. The following six have been updated with:

An extremely rare flyer from the film distributor to UK theaters on the exhibition of The Flying Saucer Mystery has been added to: The First UFO Documentary: The Flying Saucer Mystery

An original UPI photo of the airframe and artist's conception of the: Princeton University's Flying Saucers for the US Army.

An original UP photo of witnesses John Black and John Van Allen from an early saucer contact case has been added to: Flying Saucer Ambush: Brush Creek, CA, 1953.

A flying saucer model photo from the 1959 National Models Exhibition in London: UFO Exploitation: Targeting Children.

The flying saucer and Martians of the UK's the Royal Air Force Maintenance Command for: UFOs: Real True Hoaxes of Advertising.

An original Buhl Planetarium flyer for the program "The Mystery of the Flying Saucers" has been added to:Astronomer Arthur L. Draper on The UFO Mystery

Thanks again to both George Eberhart and Louis Taylor for their work in preserving and sharing UFO history.

Frank Edwards: Making UFOs Newsworthy

Dr. J. Allen Hynek on UFO literature (in  The Edge of Reality , 1975): “If I were to recommend anything in the popular category, I would cho...