Sell it with Saucers! Within days of the coming of the saucers in 1947, the UFO topic was exploited by promoters to get attention for their products. See our earlier piece, Discs in the Sky: Flying Saucer Commercialism for some of the first products and pitches. The 1950s was when the practice hit its peak, and even the military of US and UK were hoaxing saucers in order to advertise their message.
May 1950: The Northern California National Air Guard used the flying saucer picture below to attract new recruits.
July 1950: The military captured a Martian invader in Alameda, California, but it was just a publicity stunt for Jaycee variety show "Life in a Swiss Cheese Factory."
Future Magazine, July 1950
August 1952: There was another hoaxed flying saucer by the military, this time an advertising stunt recruiting drive for the US Navy Reserve.While in a slightly different category, 1952 also saw the debut of the saucer that advertised itself, the coin-operated Flying Saucer ride from Meteor Machine Corp.
Aug. 1953: In Phoenix, Arizona, the Jack Stewart Studebaker auto dealership featured a flying saucer in its window display to attract customers.
Forbes magazine, Aug. 1, 1953
|Dec. 1952: The Long Beach, California Air Show featured a mock saucer, since everyone knew they were the future of flying.|
Independent (Long Beach, CA) Dec. 15, 1952July 1955: The United Kingdom got into the saucer show business. The Royal Air Force Maintenance Command built this one for their annual White City Tattoo.
|Walla Walla Union Bulletin, July 11, 1955|
Jan. 1956: Another UK saucer for show business, this disc co-starred in the ice show, "Babes In the Woods."
Kansas City Star, January 4, 1956
The commercialization of flying saucers is a regular topic of exploration at STTF, so we'll be back with more UFO and alien exploitation soon.
UFOPOP: Flying Saucers in Popular Culture.