Flying Saucer Clickbait from 1947

In the internet age we're familiar with "clickbait," but the concept was practiced in newspaper headlines and advertising long before the digital era. The collection below is of newspaper items published between July and September 1947, all using the popularity of UFOs as bait.

Flying saucers were frequently the topic of gags in editorial cartoons.

Newspapers would use any flying saucer element as a reason to print a novelty photo.

Also, see our previous article focusing on the exploitation of flying saucers and females for photos, The Saucer Pin-up Girls of 1947

Advertising is where things really wet wild. The words "Flying Saucers" would appear in an ad just to attract attention, no matter if they were selling shoes, insurance, or liquor. 

 Miscellaneous Classified Ads

Bicycles and Children's Shoes

Car Loans, Grocery Stores, Furniture, Underwear...

 Insurance

Restaurants and Liquor Stores

This advertiser was an early adopter of the consciousness movement in UFOs. Uncle Mike proposed that contact might be initiated by reaching an altered state.

Our earlier article on 1947 UFO exploitation featured a look at  promotional stunts where airplanes dropped paper plate "flying saucers" with advertising. In many of those campaigns the captured saucer had a message telling the finder to go to the business to claim a discount or prize. Be sure to read, When Flying Saucers Dropped on the USA

Right from the start, UFOs were commercialized, and it's not much different today. Merchandise, celebrities, and hucksters often command more attention than the mysteries over our heads. We need to stop, tale a breath and...

Watch the skies!

Flying Saucers & the Regatta Queen Contest: Two Case Studies from 1947

1947 marked the first election in the US where flying saucers played a role. It happened in Oregon, with a candidate exploiting the saucer mystery for an edge in a fierce campaign. Incredibly, it happened twice, in two different races in Oregon, the Coos Bay Pirates Regatta event in Marshfield, and at the Cottage Grove Lake Regatta in Cottage Grove. STTF’s political reporter, Claude Falkstrom, gathered the news clipping to recap the races, the election results, and in one case, the tragic collateral damage.

The Coos Bay Pirates Regatta

From Images of America: Coos Bay, by Andie E. Jensen, 2012:
“The Coos Bay Pirates were a civic group that promoted Coos Bay and North Bend. They were known for their colorful pirate costumes and high jinks in capturing civic members for a time of folly.” They sponsored an annual event, the Coos Bay Pirates Regatta.

The regatta promotion stated: “Thousands of persons will attend... a show worth seeing worth far more than the one dollar admission price... The Pirates produce this show on a non-profit basis to promote southwestern Oregon's interests.” There was a competition: “One of these lovely girls will... rule as queen of the Coos Bay Pirate regatta... Buy a regatta button and ask your Pirate Princess for instructions.” 

The $1 buttons served as tickets to the event, and contestants collected “votes” for queen of the regatta by selling them. Besides a crown and a queenly prize for the winner, there was also cash and merchandise prizes for the runner-ups. The campaign began in mid-June and ended on August 1, the start of the 3-day regatta event. 

Here’s pictures of the candidates, the Pirate Princesses:

The press on the story told about the coronation, the celebrity guests, the orchestra and other activities that would be featured at the gala event.

The Coos Bay Times, June 16, 1947

Meanwhile, less than 400 miles away, a legend was born.

K. Arnold sighting as depicted in Coronet Magazine, November 1952

On June 26, the story broke about Kenneth Arnold seeing a formation of nine unidentified flying objects. As a result, flying saucer fever swept across the USA. As we shall see, it played a role in race for regatta royalty.

On June 28, Queen candidate Donna Christopherson was profiled in the newspaper.

The Coos Bay Times, June 28, 1947

By July 11, Donna Christopherson took the lead in the race for regatta Queen. The next day, she took flight to advertise her campaign and dropped hundreds silver discs from an airplane over Coos Bay, with the message, “Vote for Donna for Queen.” 

The Coos Bay Times, July 12, 1947

Donna appeared in Pirate costume to promote the regatta events.

The Coos Bay Times, July 29, 1947

The saucer stunt had been an attention getter, but by July 18, somehow Donna Christopherson slipped into second place. LuRae Ball took the lead, but then lost it to Fern Amos. The stories from The Coos Bay Times from July 25, 28, 29, 30 and 31 document the close and dramatic race.

On August 1st the final results were:

3. Fern Amos, Veterans of Foreign Wars, awarded $200.
2. Donna Christopherson, Active Club, awarded $300.
1. LuRae Ball, Business & Professional Women's Club, Queen, and awarded a university scholarship.

The Coos Bay Times, Aug. 4, 1947

Sometimes, even saucers aren’t enough.

Key Saucer Locations: Coos Bay, Cottage Grove, Mount Rainier and the Cascade Range 

The Cottage Grove Lake Regatta

Another event took place about one hundred miles away the same time, the Cottage Grove Lake Regatta. The voting for their regatta queen ran from July 13 through 26, and the votes were tallied in ballot boxes in local businesses, “one vote for each dollar received.”

The Eugene Guard, July 12, 1947

In the Cottage Grove contest, the candidate representing the Moose Lodge, Barbara Anderson, took the early lead.

The Eugene Guard, July 17, 1947

To win further votes, Barbara dropped saucers from a plane on Saturday July 19.

Unfortunately, the disk drop resulted in a serious injuries:

The Eugene Guard, July 19, 1947

The accident did not seem to have an effect on the campaign, and closing in on the finish, Barbara held on to her lead in the race.

The Eugene Guard, July 24, 1947

Despite her early lead, Barbara Anderson slipped and finished in second place as runner-up. Shirley Hileman was crowned regatta queen.

The Eugene Guard, July 24, 29 and, 31, 1947

History records no further flying saucer involvement with either Donna Christopherson or Barbara Anderson, the two Oregon saucer candidates who flew no higher than second place. There was also no further news located about the saucer-related injury of the boy, Dick Miller, but in the absence of an obituary, we hope the lad had a full and speedy recovery.

Oregon Flying Saucer Worries and Project Blue Book

As for other UFO business in the area, in the days leading up to the regatta event, some Cottage Grove residents definitely had saucers on their minds. One citizen wrote to the newspaper over concerns that discs were weapons platforms to spread poison.

The Eugene Guard, July 13 and 27, 1947

Another resident had a sighting of something in the sky she was unable to identify - at first.

The Eugene Guard, July 24, 1947

Closing on a historical note...

There is no Project Blue Book file associated with the regatta saucers. However, it is interesting to see that there is a report from Oregon from the period. It was connected to the Kenneth Arnold sighting, over the same mountains, and said to have occurred on the same day, June 24, 1947. 

Fred Johnson, a prospector on Mt. Adams, reported seeing five or six disc-like objects banking in the sun, but unlike Arnold’s UFOs, these saucers had tails, and their presence caused his compass needle to go wild. Unfortunately, it wasn’t reported until after the Arnold story broke, so it’s uncertain as to whether Johnson was a fraudulent copycat, or a corroborating witness to the most famous UFO sighting of all time. The Air Force’s conclusion: Unidentified. 

Here’s the link the Project Blue Book file on the Fred Johnson sighting report: 
Project Grudge: June 24, 1947, Portland, Oregon (Fold3)

When Flying Saucers Dropped on the USA

Since World War I or before, airplanes have been used to drop leaflets as propaganda tools, and before long, advertisers copied the practice on a civilian audience. After the news of Kenneth Arnold's sighting of a formation of nine unidentified objects made headlines in June 1947, flying saucer fever swept across the United States. 

Saucers were a hot topic, and advertisers were quick to pick up on the trend. In short order, they began dropping disc-shaped ads from airplanes. One early drop resulted in a UFO report from Bend, Oregon in early July 1947.

The Bend Bulletin, OR, July 5, 1947

Flying discs were a sensation, so paper plate-type saucers became the medium for the message.

Discs were dropped as advertising stunts across the USA...

Photo and article from The Philadelphia Inquirer, July 13, 1947

Stores, restaurants, insurance companies, even the U.S. Army were being advertised via saucers.

Examples of saucer advertising from UFOPOP:

A. The Daily Freeman, Waukesha, WI, July 11, 1947

B. The Daily Register, Harrisburg, IL, July 19, 1947

C. The Daily Courier, Waterloo, IA, July 10, 1947

D. The Times Record, Troy, NY, July 11, 1947

Saucers also fell over Canada. (Notice that hoaxers butted in on this, too.)

The Vancouver Sun, July 14, 1947

Here's another example, from radio station KDAL in Duluth, Minnesota. They launched 10,000 silver discs over surrounding cities to advertise their station.

Billboard, July 26, 1947

By the end of August, even Superman was getting in on the act. Superman was a "strange visitor from another planet," so having him confront the mystery of the discs would have been interesting. Instead, we got Superman hoaxing flying saucers to help friends advertise the Teenie Weenies hot dog stand.

Superman Sunday newspaper comic, Aug. 31, 1947

The fad of saucer drops trailed off, but was still in practice well into the 1950s. But exploiting flying saucers never went out of style, and affected everything from music to movies. In future articles, we'll continue to explore this aspect of UFO culture here at The Saucers That Time Forgot. 

Next up: 

Flying Saucers & the Regatta Queen Contest: Two Case Studies from 1947

. . .

See our previous articles on UFO Commercial Exploitation:

UFOs: Real True Hoaxes of Advertising

Discs in the Sky: Flying Saucer Commercialism