When Flying Saucers Dropped on the USA

Since World War I or before, airplanes have been used to drop leaflets as propaganda tools, and before long, advertisers copied the practice on a civilian audience. After the news of Kenneth Arnold's sighting of a formation of nine unidentified objects made headlines in June 1947, flying saucer fever swept across the United States. 

Saucers were a hot topic, and advertisers were quick to pick up on the trend. In short order, they began dropping disc-shaped ads from airplanes. One early drop resulted in a UFO report from Bend, Oregon in early July 1947.

The Bend Bulletin, OR, July 5, 1947

Flying discs were a sensation, so paper plate-type saucers became the medium for the message.

Discs were dropped as advertising stunts across the USA...

Photo and article from The Philadelphia Inquirer, July 13, 1947

Stores, restaurants, insurance companies, even the U.S. Army were being advertised via saucers.

Examples of saucer advertising from UFOPOP:

A. The Daily Freeman, Waukesha, WI, July 11, 1947

B. The Daily Register, Harrisburg, IL, July 19, 1947

C. The Daily Courier, Waterloo, IA, July 10, 1947

D. The Times Record, Troy, NY, July 11, 1947

Saucers also fell over Canada. (Notice that hoaxers butted in on this, too.)

The Vancouver Sun, July 14, 1947

Here's another example, from radio station KDAL in Duluth, Minnesota. They launched 10,000 silver discs over surrounding cities to advertise their station.

Billboard, July 26, 1947

By the end of August, even Superman was getting in on the act. Superman was a "strange visitor from another planet," so having him confront the mystery of the discs would have been interesting. Instead, we got Superman hoaxing flying saucers to help friends advertise the Teenie Weenies hot dog stand.

Superman Sunday newspaper comic, Aug. 31, 1947

The fad of saucer drops trailed off, but was still in practice well into the 1950s. But exploiting flying saucers never went out of style, and affected everything from music to movies. In future articles, we'll continue to explore this aspect of UFO culture here at The Saucers That Time Forgot. 

Next up: 

Flying Saucers & the Regatta Queen Contest: Two Case Studies from 1947

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See our previous articles on UFO Commercial Exploitation:

UFOs: Real True Hoaxes of Advertising

Discs in the Sky: Flying Saucer Commercialism